Business Analytics is Business Intelligence
Every company needs someone who can leverage data. St. Bonaventure University’s accredited online MBA with a concentration in business analytics will prepare you to inform strategic business initiatives and guide operational decision-making with data. We’ll help you grow your career opportunities by understanding the essentials of data-driven business.
- Improve Decision Making — Acquire, select, and analyze data to make managerial decisions that affect finance, marketing, and organizational development.
- Use Data to Improve Marketing — Build models that predict customer responses and profile customer segments using actual customer databases.
- Present and Visualize Data — Design and communicate quantitative and qualitative data to a diverse range of audiences.
- Become a More Effective Project Manager — Develop best practices in project management while examining how emerging tools such as AI inform decisions, identify opportunities, and evaluate performances.
- Use Financial Instruments to Improve Outcomes — Build your proficiency in the financial tools used to estimate value, perform earned value analysis, prepare and present financial statements, budgets, forecasts and projections per guidelines from the American Institute of CPAs.
As a graduate, you’ll be qualified to use data to gain critical insight into customers, the marketplace, your organization, and the global business environment.
About The Program
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An online MBA with a concentration in business analytics will prepare you to support your organization’s objectives with data. You’ll learn how to leverage emerging tools such as artificial intelligence (AI) to drive better customer insights, operational performance, business process optimization, and business development.
Grow Your Career with Business Analytics
- Gain a Highly Valuable Skillset – Analytics is considered to be the most trending expertise by 75 percent of Internet of Things (IoT) providers. - Forbes
- Expand Leadership Opportunities – Employ and communicate data to get noticed in your current role, create advancement opportunities, or change careers.
- Become More Versatile – Develop the competence to leverage data for companies of all sizes and across all industries.
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An online MBA with a concentration in business analytics will prepare you to support your organization’s objectives with data. You’ll learn how to leverage emerging tools such as artificial intelligence (AI) to drive better customer insights, operational performance, business process optimization, and business development.
Grow Your Career with Business Analytics
- Gain a Highly Valuable Skillset – Analytics is considered to be the most trending expertise by 75 percent of Internet of Things (IoT) providers. - Forbes
- Expand Leadership Opportunities – Employ and communicate data to get noticed in your current role, create advancement opportunities, or change careers.
- Become More Versatile – Develop the competence to leverage data for companies of all sizes and across all industries.
Curriculum Highlights
Foundation courses ensure preparation for upper-level courses. Some of these courses may be waived based on prior schooling and/or work experience.
- MBA 515F Quantitative Foundations for Management
- MBA 516F Accounting & Finance Foundations
- MBA 517F Economic Foundations
The business core ensures that you’ll develop an advanced conceptual framework for analyzing and solving business problems.
- MBA 610 Financial Management
- MBA 616 Accounting Practices and Analysis
- MBA 649 Business Policy (Capstone)
- MBA 698LC: Leadership Development & Change Management
- MBA 698SMO: Strategic Marketing Operations
In addition to the business analytics track courses, students take two electives in the following areas:
- Legal and Ethics
- Finance
- Marketing
This course introduces students to methods for analyzing data residing in firms’ customer databases. The first half of the course focuses on descriptive and financial tools. We will discuss ways to profile customer segments based on their profitability to the firm, estimate individual customers’ lifetime value, and see how this value can be altered by promotional efforts.
This course provides an introduction to the field of data visualization. Students learn basic visualization design principles to produce meaningful displays of quantitative and qualitative data in order to enhance the managerial decision making process. Students will learn various techniques for visualizing sequential, text-based, geospatial, hierarchical data and large data sets.
This course introduces best practices in project management, the study of concepts, and tools of project management. Topics will include project scope, project time, project cost, procurement management, project quality, project risk, project resources, project communications, human resource considerations, and how to be an effective project manager.
While understanding accounting, financial and economic theory is vital to any professional in those fields, it is no longer a sufficient condition for success. All new graduates looking to start a career in finance or accounting must be proficient in Excel. This course is specifically targeted at helping aspiring professionals acquire those skills.
This course provides an in-depth investigation of the human side of management, examining how individuals, teams, and organizations function and interact in the workplace. Emphasizing both theory and application, the course explores the psychological and social processes that shape behavior in organizational settings. Through case studies, discussions, and in-class exercises, students will understand how to influence organizational outcomes, foster a positive organizational culture and implement organizational change. Students will also assess the opportunities and challenges presented by artificial intelligence (AI) in management, including its influence on team dynamics, leadership, and strategic decision-making in global and technologically evolving environments.
Ready to Learn More?
Next Term: Spring 2026
Start Date: March 16, 2026
Limited seats are available. Secure your spot today!
AACSB Accreditation
Join an Accredited Program With a Great Reputation
The reputation and quality of our accredited online MBA program give graduates a competitive edge. St. Bonaventure’s School of Business is among only 5 percent of business schools worldwide accredited by the Association to Advance Collegiate Schools of Business (AACSB). This accreditation is an incredible distinction that ensures:
- Our business professors are professionally and academically qualified.
- Significant learning resources are in place.
- Our program is regularly assessed through student and faculty input.
MBA Concentrations
Explore Our Other MBA Concentrations
St. Bonaventure’s online MBA is perfect for students from a variety of undergraduate backgrounds. You’ll progressively develop the essential business competencies and then focus in on a specific area to enhance your existing expertise. Our curriculum is carefully designed to reflect the real world where business functions interact, helping you cultivate interdisciplinary knowledge. You can choose to follow a general MBA course of study or one of the concentrations below, or select two concentrations with our MBA dual specialization option.
General
Expand your marketability with diverse expertise. Gain broad business and management knowledge across finance, marketing, analytics, ethics and more. Apply your skills to almost any industry.
Finance
Financial leaders use their advanced knowledge and leadership confidence to help people and companies succeed financially. Equip yourself with the tactic, strategic, and leadership skills needed to build, manage, and support a strong finance team and to stand out as a specialist in this highly competitive field.
Marketing
Companies need innovative, insightful marketing professionals to drive their business objectives. Strengthen your ability to navigate our dynamic global business environment with leadership, management, and problem-solving skills, as well as proven marketing strategies and modern tools.
Career Outlook
Achieving extraordinary success takes extraordinary character.
Our alums distinguish themselves as leaders in various professions with strong ethical judgment, advanced business skills, and interdisciplinary knowledge.
We have Bonnies working across a variety of professions according to the results of the Graduate Student Satisfaction Survey for 2021-2022. During the program, some students received promotions. Others went from Director to Senior Vice President after graduation. Our MBA gives you the flexibility to explore leadership roles across Operations, Finance, Marketing, Business Analytics, and more.
According to the Bureau of Labor Statistics, leadership roles are projected to grow 8 percent from 2021 to 2031, faster than the average for all occupations. This increase will result in about 883,900 new jobs over the decade.
As the amount of data grows, so does the need for professionals who understand how to collect and analyze it.
An online MBA with a concentration in business analytics will prepare you to support your organization’s objectives with data. You’ll learn how to leverage emerging tools such as artificial intelligence (AI) to drive better customer insights, operational performance, business process optimization, and business development. For a deeper dive into business analytics, check out our online MBA in Business Analytics program.
“The formation of my business took place while I was enrolled in the MBA program, so every class was applicable to something I needed to know. My MBA concentration was in marketing, and the marketing courses really helped me to establish my company’s brand and build a reputation in the community. Even after two years in business, I use marketing metrics and client feedback every day to better understand my target market and how to reach them.”
Theodora Turner, MBA 2018
“I have had many wonderful outcomes from my online MBA at SBU: I was inducted into Beta Gamma Sigma, which introduced me to an international network of business professionals for future career opportunities; I gained the necessary confidence I previously lacked to advance my career in the financial services industry; and, I have been granted job offers from several corporations who are aware of the excellent career preparation SBU’s business school has to offer.”
Marcus Jones, MBA 2021
“St. Bonaventure’s MBA program is incredible. Not only is the structure of the program accommodating for the working professional, but the class sizes allow for both one-on-one interaction as well as group participation. Because of my experience at St. Bonaventure, I have a much better understanding of the ins and outs of a business, what truly makes a business successful and where I see myself in the future. SBU was the perfect fit for me.”
Christy A. Williams, Alumni
Faculty of Experts
Our MBA faculty members are practitioners and scholars who love teaching. They have extensive corporate backgrounds, some serving on boards, and have published countless research papers. They bring expert insight and instruction to the classroom to make you think differently.
Dr. Michael Gallagher is a shining example of this. He has four degrees, most recently a Ph.D. in Economics from Fordham University and a long and successful career trading capital markets. He is currently teaching 13 undergraduate and graduate business courses across St Bonaventure, Fairfield, and Fordham University.
Frequently Asked Questions
Our MBA is flexible. We recommend discussing your goals and experience with an enrollment advisor because you have the option to double up on courses and may be eligible to transfer credits. Most students complete their degree in 20 - 24 months.
The cost of your MBA will depend on your background and experience. You will be told how many total credits you are required to take during the enrollment process. Tuition is charged per credit hour and can range from $24,000 to $34,000. We do offer financial aid and scholarships to those who qualify. Learn more on our tuition page.
St. Bonaventure’s School of Business is among only 5 percent of business schools worldwide accredited by the Association to Advance Collegiate Schools of Business (AACSB). This accreditation ensures our faculty are professionally and academically qualified, significant learning resources are in place, and we are regularly assessed through student and faculty input.
Flexibility is built into our MBA program. You can choose a Marketing, Finance or Business Analytics concentration or opt for a general track incorporating parts of each discipline area. People choose a general MBA for a 360 view of business.
No. The certificate you receive at graduation does not specify whether you completed your degree in person or online.